Whether flour , corn , or cut up and baked to create nacho chips , tortillas are the backbone of traditional Mexican cuisine . Originating from the Hispanic community , they have since grown massively in popularity across the globe . In fact , the global tortilla market is currently valued at $ 43 billion , but is expected to reach $ 65 billion by 2028 .
Mexico remains the world ’ s largest producer of tortillas , accounting for 42 percent of global production , closely followed by the US , which manufactures 36 percent . One business contributing to this figure is Easy Foods Inc ( Easy Foods ), which produces authentic , premium flour tortillas , corn tortillas , and tortilla chips .
Although the business aims to provide products that are easy to use , cook , and eat , the story behind Easy Foods is far from straight-forward . Having navigated a journey of business transformation , William Isaias , President and CEO , joins us to discuss the company ’ s story , as well as its new products .
“ The original concept we started with in 2005 was a brand , so we spent three years purchasing tortillas from other big names in the tortilla market ,” William begins . “ However , we kept getting numerous complaints : the shape was incorrect , the size was inconsistent , and the tortillas stuck together easily .
“ So , as I learned more about the internal workings of the company , I knew that we needed to manufacture our own product , with a huge emphasis on quality .
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