same at Easy Foods ; its uber focus on high quality products . “ We know that we ’ re not the cheapest product in the industry , but we ’ ve learned over the years that even though we are a little more expensive than other brands , if we do it right , people stick with us because we consistently produce high quality products ,” William explains .
“ Our consistency has been crucial to our long-term success . We maintain strict policies on quality procedures ; we don ’ t cut corners on the equipment we buy , on the people we employ , or on the raw materials we use . I feel passionately that we shouldn ’ t change ingredients just to lower our costs , especially if it impacts quality . We rarely switch materials or processes anyway , but if it is necessary , we are transparent with our customers and openly communicate the relevant change .”
The go-to tortilla guy
With strict procedures in place to ensure high quality produce , it is not surprising that Easy Foods has multiple long-standing and valued relationships with customers . “ I am passionate about doing what is right , in both the business and personal side of life ,” William states . “ If we make a mistake , we deal with it every single time to make sure it is addressed in the most efficient way possible .
“ I don ’ t think we ’ ve ever ran into an issue that has adversely impacted our relationship with customers , and it ’ s been rewarding to watch many of our customers grow from a one restaurant operation to a multi-unit chain .”
As a strictly food service business , Easy Foods took a leap of faith in 2019 and decided to launch in a whole new market – retail . “ While both our retail lines were approved for launch , unfortunately as a result of the COVID-19 pandemic , the launch was postponed ,” William details . “ After the craziness of the pandemic subsided , we decided to promote the retail lines again and were thrilled that both our Tacomex
and Vedgee brands were reapproved ,” he reveals . “ It ’ s a completely new experience for us , so we will see how it goes , but it ’ s looking promising so far , with some big distributors taking on our products .”
The Tacomex brand mirrors the exact products supplied to food services , whereas Vedgee incorporates different flavored wraps , such as spinach and garlic , roasted red pepper and rosemary , and cucumber
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