WaBa Grill on an open-fire grill , and customized with a variety of flavorful sauces .
“ Our menu is as straightforward as can be . Our customers get to design their own dishes from our range of charbroiled proteins , and vegan and vegetarian options . The customizable nature of our bowls ensures that everyone can build something that supports their specific healthy lifestyle and while it ’ s being prepared , they can look into our open kitchens . The trust and confidence that people hold in what we produce has truly forged a deep relationship , and our continual increase in sales is based on selling a product that consumers want time and time again , whether in-store or via delivery .
“ The Plantspired Steak , which launched in August 2021 in collaboration with Nasoya Foods USA , is a Korean-inspired alternative that has been hugely popular with WaBa Grill ’ s clientele ,” he continues . “ Alongside our organic tofu , they have rounded off our meatless protein offerings perfectly , in our endeavor to accommodate the growing number of customers seeking plant-based solutions . The response we ’ ve received has been incredible , and it ’ s great to see people who don ’ t typically follow vegan or vegetarian diets opting for them .
“ We are now fully competent in accommodating all lifestyle diets , from veganism to Keto , and as the rice bowl sector continues to expand rapidly throughout the US , WaBa Grill is growing with it . We are truly setting the pace in the West and seeing a constant increase in interest from new guests looking to experience the brand ’ s best-in-class menu , and new franchisees seeking it out as a promising business opportunity .”
Andrew initially joined WaBa Grill as its external legal counsel 18 years ago . His passion for its founding values and the support he provided during the following period led to him taking the full-time position of Chief Legal Officer in 2018 . “ I joined with the belief that I could play a critical role in restructuring and preparing the company for its next phase of growth and , at the same time , bring my unique experience as a franchise attorney to the table . In January 2021 , I was appointed as the President and CEO . What I love the most about our business , is our capacity to positively and directly impact everybody in the WaBa Grill system . From our franchisees and their store employees to our team members at the corporate office and company stores , we are fully aligned to finding effective ways to support one another .
Technology focus
“ I ’ ve always held the phrase ‘ it takes a village ’ close to my heart ,” Andrew states . “ It ’ s such a unifying and forward-thinking message that captures the essence of everybody working together and understanding that we are all contributing towards a common goal . As a franchise company , our village also includes our franchisees . Our Project Resilience program demonstrates the communal effort to improve store performances across the organization . It ’ s designed to provide intensive and tailormade support to revitalize locations that we have identified as struggling .
“ After mutually assessing the need for intervention , we assign our task force of specialists from various departments , such as training , marketing , design and operations . Together , they develop a revitalization plan that usually involves retraining the store ’ s employees , upgrading its interior , and putting together a local marketing strategy . The franchisee isn ’ t charged any fees for this , and we actually contribute towards a certain portion of the expenses incurred during the process , to show our good faith and commitment . The way in which this project provides
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