Delicious Ideas Food Group
A taste of things to come
Delicious Ideas Food Group lives up to its name
We last spoke to Delicious Ideas Food Group ( DIFG ) towards the end of 2021 . It was a strange year ; things were starting to slowly settle down into what many were dubbing the new normal , and with DIFG , it was no different .
There were highs and lows . For instance , DIFG was celebrating 30 years in business , but it was also dealing with the fallout from Covid-19 , during which daily orders fell dramatically . Naturally , then , we were eager to sit down with Jonathan Potter , Co-Founder and CEO of the business , once more to see what ’ s changed two years on .
“ Over the last 18 months or so , the business has continued to recover post-pandemic , along with the entire hospitality sector ,” he begins . “ Milestones such as launching a plastic-free snack pack range , retaining the British Retail Consortium ’ s ‘ AA ’ food safety accreditation and investing in a pouchpacking production line have supercharged the business into exceeding pre-Covid sales .”
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