▲ Andrew Martin
One way beverage brand owners can meet this demand , while also avoiding artificial flavors and sweeteners , is by using tea aroma .
Tea aroma is the natural vapor that is captured during the aqueous tea extraction process and then concentrated into a fragrant and flavorful liquid . A large part of what people commonly think of as taste actually comes from the sense of smell , in fact studies have shown 80 percent of the taste we experience is through scent alone .
Also known as natural tea flavoring essence , tea aromas are a colorless liquid that captures the taste of fresh leaf tea and can transform still and sparkling water into the sensory beverage experience that consumers crave . Tea aromas are naturally colorless , calorie and sugar free , allowing beverage brand owners to tap into consumer demand for clean , minimally processed , natural products .
2 . Utilizing natural sources of caffeine The desire for natural sources of caffeine has been driven twofold by supply shortages of synthetic caffeine from China , the world ’ s largest exporter , and a renewed consumer focus on clean , healthy consumption . As a result , a third
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