Spreading the word
From Chad ’ s perspective , the plans currently in the pipeline will come to fruition quicker than expected , which will stand the business in good stead for a successful 2023 . “ The restaurants in Michigan , Indiana and Wisconsin each have one location in development , but they are obviously not new markets , so we are going to have the excitement of learning the Alabama market and spreading the word to new customers .
“ We often lean on our customers and managers to help advertise the new territories . So when we go to a new market , we try to make sure we take the six best operators in our system , put them in the new locations , show them what Culvers is all about , how we can help the community and offer them the best opportunities ,” Chad explains . This has been the company ’ s strategy since its inception .
When asked about where they would like to see the business in five years ’ time , Jeff shares that they ’ re keen to retain as many owner operators as possible , and help push them forward in their careers in hospitality . As far as total restaurant revenue is concerned , those projections are likely to be determined in the new year . “ We get asked that question a lot , and while it is such an important question when it comes to choosing a direction for us to move in , this industry is forever changing . So , our end goal really depends on how many owner operators we continue to mentor and develop . This will then determine how many restaurants we open in the coming year ,” Jeff expresses .
Chad brings the conversation to a close by sharing that he wouldn ’ t be surprised if the business finds itself in the top 20 franchisee companies in the country . Food Chain wishes the team all the best , and looks forward to catching up in a few years to see how S & L Companies has continued to grow . ■
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