Richelieu Foods
“ The organization has been sold a number of times over the years , but since 2018 , we ’ ve been a part of Freiberger , based in Germany , which is owned by Südzucker AG , our overall parent company ,” Brian explains . “ Today , frozen pizza is our mainstay output , and we are the only producer of our size that only focuses on private label products . We have three plants across the US dedicated to the pizza segment whilst the other one processes our dressings and condiments . We also import some higher-end items from Europe , which we don ’ t quite have the capacity to make yet , for our client base across the US and Canada . Freiberger has been a leading European producer of Frozen Pizza for many years , and so we are building on that experience here in the US to create great , and innovative products for the US market . One of the key elements that separates us from our competition , is that we are 100 percent private label focused . This means we are not focused on our brands first , and using private label for filling up spare capacity .”
Richelieu ’ s pizza offerings are separated into three categories : value-oriented , midrange , and premium . As well as the frozen options , the company produces fresh delistyle pizzas , as Brian details : “ The fresh ranges that we manufacture are typically larger styles that appeal to the family . They are packaged in a traditional pizza box to give them that weekend-take-out feel and are designed so that consumers can personalize them with additional toppings . The customizable nature of the fresh range is hugely important ; when the customer feels that they ’ ve been a part of the pizzamaking process , it makes the dish that extra bit special . Over the next couple of years we ’ re looking to branch the pizza segment out further into convenience stores and other
foodchainmagazine . com 49