AVRAMAR
solutions for category growth by integrating the entire value chain , leveraging our stateof-the-art R & D capabilities , and utilizing our superior processing and packaging facilities . With our new Value-Added Products , we are adding more convenient products to our portfolio in line with our dedication to serving our customers as our number one priority ,” Thor explains .
AVRAMAR continues to redefine the traditional supplier-customer relationship by initiating new depths of partnerships . Five main strategic pillars illustrated in AVRAMAR ’ s STARMAP serve as a framework for its strategic priorities , and support its mission : Better Fish for Better Lives . Those pillars are Customers First , Lead with Care , Operational Excellence , Best People , and Play as One .
“ AVRAMAR is committed to using sustainable and responsible aquaculture practices , and we work intensively for the global transition to more sustainable food systems ,” Thor continues .
In so doing , AVRAMAR earned the trust of the Culinary Institute of America and the Menus of Change University Research Collaborative ( MCURC ) that unites 70 of the most prominent universities in the USA . Also , in early 2023 , AVRAMAR was granted membership into the World Ocean Council ( WOC ).
Local partnerships
AVRAMAR ’ s fish farms and hatcheries operate in a responsible manner holding GlobalGAP and ASC certifications . All food processing facilities apply BRC of IFS certified food safety systems , while the organization ’ s investments in R & D shape the future of Mediterranean aquaculture .
As AVRAMAR grows its business activities , the number of local suppliers also grows . Thor explains ; “ As our facilities expand all over Greece and Spain , partnering with local suppliers is a way for us to support and give back to the communities in which we operate . In Greece alone , we have collaborated with more than 100 local suppliers , each with their unique operations . On a more global scale , being also the biggest feed producer in the Mediterranean , we are partnering with suppliers across the globe to find and source the best and most sustainable feed ingredients .”
With the world moving in a more sustainable direction , farmed fish is the most sustainable source of animal protein for our growing population . AVRAMAR is up for the challenge to change how we sustainably feed the planet with environmentally friendly practices that ensure the long-term viability of the industry . Better Fish for Better Lives ! ■
www . avramar . eu
A LEADING SUPPLIER OF FOOD INDUSTRY EQUIPMENT
• Complete process floor design
• Customized solutions
• Conveying , automation and processing systems
• Stand-alone equipment
• Processing , freezing and packaging solutions lines
FOOD PROCESSING EQUIPMENT ATHENS / THESSALONIKI – GREECE
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