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From the organization ’ s earliest days , it has been focused on giving back . As it currently stands , Mindful Chef has donated over 16 million meals to school children in Malawi as part of its partnership with the One Feeds Two charity .
“ During an early crowd funding round , one of our investors said they would only get involved if we became a B Corp ,” Rob explains , “ which we assured them we had every intention of doing . They weren ’ t ready to commit until we had been certified , so we decided to go for it as it sounded like sage advice , despite the fact we ’ d only been operating for a year or so .
“ B Corp gave us a framework to consider , and ‘ giving back ’ jumped straight out at us . So , once we had the shareholder ’ s permission to essentially lose money , as we weren ’ t yet profitable and would be donating elsewhere , we decided to adopt an approach similar to Warby Parker ’ s ‘ one for one ’ giveaway .
“ By the start of 2017 , we were set up with One Feeds Two . Malawi is one of the bigger recipient countries . The charity provides school meals for children living in poverty , made from locally grown maize that is enriched in the country .
We ’ ve had rocky times economically as all young businesses do , where we ’ ve said , ‘ if it all goes under , at least we ’ ve donated millions of meals to those in need
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