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▲ KNEAD ’ s founders , Jason Berry , left , and Michael Reginbogin
Passion project
When it comes to its offerings , KNEAD is wellregarded as an industry leader in restaurant design , concept development and operations . Propelled by the philosophy that guests ‘ eat with their eyes ,’ the business has successfully developed its reputation for selecting the best locations and creating the best restaurant concepts for the neighbourhood , local community and surrounding guest bases . Co-founder , Principal and Design Director , Michael Reginbogin sheds light on the company ’ s innovation and creative processes : “ We tend to always find the space first . This is because the location will drive what we envision will fit in that neighborhood , based on the surrounding area , existing restaurants and demographics . Once we are able to evaluate that , we then come up with a concept , design and a suitable chef to help us execute the vision .” The knowledge acquired by KNEAD ’ s founders , Michael Reginbogin and Jason
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