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Marcel Koks looks at how AI is having a huge impact on the food and beverage sector
While the headlines seem to be full of artificial intelligence ( AI ) stories , AI technology is certainly not a new phenomenon . For the food and beverage sector in particular , we are already seeing more businesses reaping the benefits of AI technologies ; the result of years of research and development culminating in sector-specific applications that are now making a real difference to how businesses operate .
The value of the market for AI in the food and beverage sector is expected to reach an eye-watering $ 29.94 billion by 2028 . But what about today ? With many in the industry still unsure about how AI can benefit their business , how is it already being used and to what effect ?
Where some businesses are already seeing the benefit of AI is through machine learning technologies . Machine learning is a subset of AI where computer systems can learn and adapt without being explicitly programmed , using algorithms and statistical models to intelligently analyse data , drawing inferences from data patterns to inform further action . With its ability to factor in an inordinate number of data values , parameters , what-if scenarios and other contributing factors , machine learning can produce accurate and timely recommendations for almost every aspect of the food supply chain .
Machine learning in action
The potential uses of machine learning for the food and beverage sector are many . Take the example of precision farming . Machine learning
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