_________________________________________________________________________________________ Aberrant
Group the value of good brand-employee relations .
Obviously , for David , the company that ticked all those boxes was McDonald ’ s . “ After doing all my research and homework , I knew it was the right choice ,” he reveals . “ I ’ ve really enjoyed my engagement and partnership with McDonald ’ s thus far . The company is really well-regarded for having a world-class franchisee training program and business model , and because of that , I knew I could really lean into its well-trodden and optimized operating processes , utilizing my external experience and insights to lead a great team , develop a progressive culture and ultimately run great restaurants that delight our customers and deliver strong sales growth .”
And the proof is out there . Aberrant Group has been franchising McDonald ’ s restaurants since 2017 and now owns and operates eight drive-thru restaurants in three markets : Cannock , Stafford , and Wolverhampton . To maintain its portfolio of eight restaurants , the business employs around 1150 people , with a leadership and management team in excess of 80 .
foodchainmagazine . com 37