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Today , the Stockholm-born business has grown into a brand comprising 140 cafés spread across numerous countries . In December 2022 , for instance , Wayne ’ s Coffee opened its first location in Denmark in the Nørrebro neighborhood of Copenhagen .
Sustainability and community
Alistair Burrows , Head of Franchise at Wayne ’ s Coffee , recently joined Food Chain in conversation . He offers us valuable insights into the hugely popular and fika-focused venture .
“ Wayne ’ s Coffee was the brainchild of four Swedes : Anders , Lena , Marika , and Margareta ,” he begins . “ The inspiration came from their experiences in Canada , where they had tasted a new kind of coffee culture .
“ In Sweden , the locals were starting to get tired of black filter coffee and marzipan cake . Anders , Lena , Marika , and Margareta realized that people were ready for something new .
“ So they founded Wayne ’ s Coffee !” he goes on . “ Fika-inspired shops , but with a homey feeling and Italian coffee . All combined with the best Swedish classics like the cinnamon bun .
“ The vision behind the atmosphere and culture of Wayne ’ s Coffee is to create a cozy and inviting space for customers to relax and enjoy high-quality food and beverages . We place an emphasis on sustainability and community , with an ancillary focus on supporting and partnering with local initiatives .
“ Indeed , as an early adopter of ethical coffee , people responded well to our mission . In particular , consumers continue to appreciate our entirely organic coffee range , which is Rainforest
Alliance- and KRAV-certified . “ We also use eco-friendly packaging , compost waste , and have a robust recycling program . This aligns with our values of sustainability and community . By prioritizing these ethical and green practices , we are actively reducing our environmental impact and helping people .”
There were queues lining the streets from opening day . Celebrities and royals alike were in audience as the very first café latte was poured in the Nordic region .
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