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Our goal is to double the size of our network by 2026 , not in new territories , but by densifying our presence in countries in which we ’ re already established
“ I love the style , elegance , and family feel of the company . It ’ s rewarding to work in a small company , as your efforts and ideas have more of an impact . I really love our Italian DNA and as a Frenchman , I think Italian and French people have more in common that we think ; we both love food for a start !
“ Paolo and Cristiano are both still involved in the company ,” adds Erwan . “ Paolo plays a vital role in the invention of new recipes , sourcing ingredients , and experimenting with new concepts for the business . Cristiano , on the other hand , is more involved with strategic decisions , particularly artistic ones like branding , social media , and design .”
Expanding footprint
Turning to the future , he proposes : “ Our goal is to double the size of our network by 2026 , not in new territories , but by densifying our presence in countries in which we ’ re already established . We now have a huge presence across Europe , but there ’ s still room for growth . To give you an idea , we have 120 stores in France , but only 30 in Spain , 20 in the UK , and ten in Portugal , so there ’ s potential to grow our position in these countries .
“ Specifically , most of our UK stores are located in London , but we ’ re expanding beyond the capital into Cambridge and Leeds , for instance , as we strive to operate a total of 50 UK stores within the next two years .
“ My overall dream for the business over the next five years is to reach our goal of 400 stores worldwide , while maintaining our quality and rigor , and not compromising on the selection of products ,” Erwan concludes . ■
Photo : Sarah Caglione www . amorino . com / en
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