Food Chain - Issue 194 - June 2023 | Page 89

__________________________________________________________________________________ Canidae
Corporation

Regenerative & trans-paw-rent

Canidae Corporation is leading the pet food revolution

As we have become more conscious of what our bodies want and need , we have steadily begun to apply the same dietary practices to our four-legged friends . Indeed , throughout the last couple of decades , pet owners across the globe have started to seek out higher quality , and better tailored , dog and cat food options . Pet nutrition can be tricky , which is why we rely on the expertise of the likes of Canidae Corporation ( Canidae ), to feed our animals properly .

“ Canidae was established by John Gordon and Scott Whipple back in 1996 ,” opens Jacopo D ’ Alessandris , Co-CEO and CCO , “ as a family-owned operation based out of California . John and Scott ’ s chief founding principle was simple ; to create nutritious , natural pet food formulas that promote optimal health for pets . In its earlier years , the organization gained traction for exactly that , and was recognized for formulating recipes using fresh meats , poultry and fish , as well as wholesome grains , vegetables and fruits . In doing so , it managed to avoid artificial additives , fillers , and by-products , and ultimately set a new standard for the pet food industry .” Over time , the business has expanded its core product lines to include grain free options , as well as others to suit limited-ingredient diets , dietary sensitivities , and health concerns . It has also consistently given back to the communities that it serves , and provided continued support to animal welfare initiatives through partnerships , donations , and sponsorship opportunities . However , since 2015 , Canidae ’ s attention has primarily shifted onto sustainability and regenerative farming . The business is now trying to benefit the planet ’ s health , in the same way it does for its hungry customers .
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