I ’ m Alex Henriksen , and I ’ m proud to say I ’ ve been at Tetra Pak for 25 years , building my experience across several roles . I joined as an engineer , after studying marine engineering , and worked on ice cream machinery . After a series of product and account management roles , I became Tetra Pak ’ s Managing Director for North Europe in late 2020 .

As Managing Director , I ’ m responsible for operations in ten key markets – Denmark , Estonia , Finland , Iceland , Ireland , Latvia , Lithuania , Norway , Sweden , and the UK .

Primarily , my role is to help the organization be as customer centric as possible . Our aim is to deliver the best-inclass experience for our customers , no matter how complex their packaging needs . More broadly , our goal at Tetra Pak is to improve food safety and accessibility , while simultaneously working to improve circularity and reduce the carbon impact of packaging .

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