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“ It ’ s still used as a lens for what we sell and how we talk about things ; it can be interpreted in so many positive ways . For us , healthy food starts with good ingredients , and good ingredients come from sustainable and ethical sources . “ We ’ ve always been incredibly consistent in communicating Mindful Chef ’ s requirements when it comes to farmers ’ and producers ’ procedures . Where and how products are farmed ?
Very recently , we ’ ve seen a dramatic shift in consumers ’ preferences towards certain values that we ’ ve held close since the beginning
Do they come from sustainable means ? Is the countryside and surrounding environment being considered properly ?
“ Very recently , we ’ ve seen a dramatic shift in consumers ’ preferences towards certain values that we ’ ve held close since the beginning . Even back in 2015 , a good portion of our offerings were vegan , and our entire range was gluten and dairyfree , which we still practice today ; the difference is , back then these decisions were polarizing , people thought we were mad !
“ These choices have always been at the forefront of our minds and , interestingly , they have each steadily gained greater mainstream exposure since we ’ ve been operating ; plantbased and gluten-free lifestyles have shed their stigmas , and it ’ s becoming increasingly more common for one of your friends or family to adopt these changes . There has been a big shift for sure , which has played straight into the approaches that we ’ ve always exercised , and we ’ ve definitely benefitted from it .”
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