Food Chain - Issue 195 - August 2023 | Page 101

____________________________________________________________________________________________________ Jollibee
USA our brand to adapt to new audiences while upholding our core values , our brand essence and keeping to our authenticity .”
Warm and welcoming
With customer service in mind , Jollibee is making improvements across the business to enhance convenience . “ We ’ re committed to making our restaurants accessible to more audiences across North America ,” Luis details . “ To accomplish this , we ’ re improving the experience for our customers whether they visit us in store or order from the comfort of their own home .
“ We ’ re expanding our online and delivery services , for example , and actively researching ways to improve our store design in terms of convenience ,” he adds . “ We ’ re also working on a loyalty program to reward our customers for their continued support , all while investing in our North American expansion plan .”
By maintaining its focus on great-tasting food and friendly customer service , Jollibee is set to continue experiencing the success that has characterized its 45-year global history . Luis summarizes : “ We take immense pride in our culture and our wish to spread joy through food and service , which has been well received by our North American customers . I ’ m looking forward to seeing Jollibee delight new guests , as well as continuing to serve our longstanding fans who have been with us since the early days .
“ As we continue to grow our footprint , our friendly spirit , positive relationships , and commitment to excellence will remain a priority ,” he concludes . “ We look forward to many more years of serving great tasting , craveable food that brings a warm , welcoming and joyful experience to our customers across the globe .” ■
www . jollibeefoods . com
foodchainmagazine . com 101