Mikel Coffee Company ______________________________________________________________________________________
“ Similarly , ensuring fair practices is an ongoing challenge for many businesses . It requires continuous effort and collaboration between all parties , on top of our fundamental practices : compliance with standards and certifications , regular inspection and monitoring , social sensitivity strategies , training provision , and a culture of transparency .”
Consumer staple
Occupying a career in marketing , Stelios is inevitably passionate about the industry ’ s ever-changing trends and how the company can subsequently adapt to that landscape . “ Our experience and expertise in making quality coffee equips us with innovative powers ,” he states with confidence . “ We constantly monitor trends and try to stay up to date with our products . We want to be a staple in the consumer ’ s day-to-day life , offering tasty snacks and beverages to suit all hours of the day .
“ We ’ re capable of adapting to everchanging customer preferences and quickly responding to market trends , while remaining true to our values and philosophy . However , although we ’ ve adapted our menu according to demographic preferences , the core flavors Mikel has become known for remain consistent .”
Strategic partnerships
As our conversation heads towards the future , Stelios reflects : “ We ’ re still a small company , but we ’ re continuously investing in our infrastructure to build our portfolio of stores , particularly in Europe and the US .
“ We ’ ve also experienced early success in Middle Eastern countries , and having recently opened stores in Doha , Qatar , and Mecca , Saudi Arabia , there ’ s potential for further economic growth . Similarly , we ’ ve experienced unprecedented success in Turkey , where 20 stores have opened in just two years , and our successful debut in Germany promises further developments across Europe .
“ Investing in strategic partnerships is a cornerstone of success in any company ,” Stelios concludes . “ At Mikel , we firmly believe that forging strong alliances and nurturing relationships is a key advantage that propels us towards long-term success . While the future will see us focus on geographic expansion , our operation will remain characterized by people , relationships , and of course , quality .” ■
www . mikelcoffee . com / en
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