____________________________________________________________________________________________________ Belvoir Farm
has enabled Belvoir to move sideways into a new market . The £ 2 million investment was the product of a well-informed investigation into where the adult soft drinks category is currently headed .
“ We knew that we were looking down the barrel of a rough ride on the commodities side ,” Frank explains . “ And , although we sell single-serve products in glass , we established that adding multiple pack formats of single-serve cans to our offerings was the best way to continue playing in the adult soft drinks category . I obviously can ’ t disclose who or where quite yet , but we ’ ve got some account listings for the backend of the summer , which are ready to go .”
Sustainability strategy
Looking ahead , Belvoir has set the ambitious target of being carbon neutral by 2030 . As close as that may seem , the organization is flying ahead with the initiative , having already reduced its carbon footprint by a huge 36 percent over the last five years .
“ We always put our money where our mouth is ,” Frank concludes . “ If we say something , it ’ s because we ’ re actually going to get on with it . We ’ ve just completed yet another stage of solar implementation during the first quarter of this year , and although we don ’ t quite recycle our potable water yet , we utilize reused water for our site processes . It all comes back to Belvoir ’ s heritage and legacy ; we ’ ve planted loads of trees and elderflowers and built bird boxes and a beehive . It ’ s all about looking after the land and caring for it safely away from manufacturing .” ■
Rowse
TOPS the lot
Rowse . Not only are we the no . 1 honey brand in the UK *, we ’ re also a major supplier of Canadian maple syrup , curds and sauces for retail , manufacturing and foodservice .
Get in touch to find out more about our wide range of flavours , quality ingredients and applications .
Please contact Tim Wykes on ( 07824 ) 858741 or email at tim . wykes @ valeofoods . co . uk www . belvoirfarm . co . uk
* Source : Nielsen data , 52 weeks to 20.05.23
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