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Juice Company the fruit . During that process , Langers Juice ensures that no part of the fruit goes to waste . The pits are collected , ground and are subsequently utilized as fuel in wood-burning power generation . Additionally , after being removed , the fruit solids are sent to a cattle farm where they are repurposed to enrich the feed . Through this process , Langer Farms further maximizes the value and minimizes the environmental impact of its fruit processing operations . Once the juice is made , it is then sent to Langers Juice , where the company produces many of its own bottles using lightweight materials and BPAfree resin . Furthermore , the outer juice cases utilize cardboard grown in sustainable forest and are printed with soy-based inks .
Amplifying brand impact
Dedicated to providing the best sustainably produced juice to its customers , the Langer family continues to be involved in every aspect of the juice-making process , from production and marketing to quality assurance . Bruce and David personally ensure the quality of every batch that bears the Langers Juice label . Drawing on their expertise developed from a young age , the brothers engage in the crucial task of tasting and evaluating each batch of juice to determine whether it meets the company ’ s high standards . Their discerning palates were honed during their childhood , as they
Renowned for its innovation and commitment to quality
regularly tasted their father ’ s fresh juice creations . This experience provided them with valuable insights into which fruits made the best blends and the finest tasting juice .
As the company continues to innovate
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and expand , it acquired the bottled water brand Gen Z Ltd in March 2023 . Gen Z gained recognition thanks to its playful branding , marketing , and eco-friendly message . The brand humorously markets its water as a flavorless , transparent liquid , which comes in a reusable and recyclable bottle . Recognizing the potential of Gen Z ’ s innovative approach and whimsical design , Langers Juice made the strategic decision to purchase the brand . Harnessing its expertise , the company aims to establish a closer connection between Gen Z and consumers , thereby amplifying the brand ’ s impact .
The inclusion of Gen Z in Langers Juice ’ s product lineup serves to reinforce its mission of delivering high-quality beverages through traditional and environmentally conscious practices . With its commitment to sustainability , including the repurposing of ingredients , the company sets a strong example of how businesses can contribute to a more sustainable and efficient economy . ■
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