of INSIGHT

QCould you tell me about your career history , and how you came to co-found Stravito ? After finishing business school , I discovered that my true passion is technology . Back in 2007 , I decided to double down on it , and together with an old friend ( who currently is the founder of Graphbase ) we founded a social media company for the metaverse . Obviously , we had spotted an interesting trend , but one would argue that we were way too early . But all ’ s well that ends well , and we were acquired , which led to my moving to San Francisco to work for the biggest metaverse company at the time , Second Life . Then I moved back to Stockholm , Sweden , to join fintech company iZettle as Head of Growth , where I spent five amazing years and experienced yet another acquisition when PayPal bought the company . At iZettle I met Sarah Lee , one of the founders of Stravito , and we saw firsthand how hard it is to bring knowledge of the consumer to everyone on our teams . As such , Stravito was founded with a mission to simplify knowledge discovery and deliver software that ensures everyone in global and decentralized organizations can actually use it to better understand their consumers .

QCan you give some detail around your role as CEO ? What might a typical day look like ? Which part of your role do you enjoy most and why ? While there is no such thing as a typical day , I try to keep my days themed to particular topics : some days are dedicated to commercial themes , others dedicated to product and tech topics , and others focused on external calls . So , I ’ d like to focus my answers on the last question ‘ which part of your role do you enjoy most and why ?’ I really enjoy speaking to our clients to understand how we can better serve them . This is a lesson from having been an entrepreneur in the past , that it ’ s very easy to confuse yourself with the customer . And it ’ s very easy to have an opinion on what the customer wants and needs , but really what you need to do is to spend more time talking to customers so you truly understand what will make sense to them . And equally as important for me , for the same reasons as above , I really enjoy speaking to the people on our team , and understanding their progress , and level of enjoyment , motivation , pride and wellbeing .