Little Moons ______________________________________________________________________________________________________
toured UK cities like Birmingham and Manchester in our ice cream van to provide an opportunity for people to sample our delicious mochi .
“ We partnered with Ambassador Theatre Group earlier this year to offer Little Moons during the intervals of shows like The Lion King , Pretty Woman , and Wicked . Also , we have retail sites at Selfridges in London and Westfield White City , which are a great way for us to increase brand visibility and give consumers the chance to experience the brand in a physical store .
“ Beyond new products , we are constantly looking to tweak our production methods to create the best possible mochi ice cream . In our core range , we reformulate recipes when we think they can be improved and we ’ re constantly taking inspiration and ideas from our travels around the globe .
“ Historically , we have intentionally remained very focused on our core offering , as we believe it has a lot of headroom for growth ,” he continues . “ While we don ’ t want to distract from our main product , mochi , we have lots of concepts ready to develop when we feel the time and opportunity align .”
Snacking sensation
Moving to a different topic , sustainability , Howard details : “ Our sustainability focus historically centered on sourcing renewable electricity to power our factory and making our packaging as recyclable as technically possible . However , as our knowledge on sustainability has deepened , and our business has grown , we recognize the need to act on our broader people and planet impact , up and down our value chain . Two of our main objectives this year are to submit our B Corp application and to complete our baseline carbon footprint . Crucially , we ’ re bringing the whole team on our sustainability journey by running a sustainability training program . “ We ’ ve always had an international outlook with more than 50 percent of our revenue coming from outside of the UK ,” he explains as our conversation draws to a close . “ Our plan is to continue strengthening our European base and deepening distribution within the continent while carefully exploring further afield . We ’ ve recently signed new distribution agreements in the Middle East and the Nordics , for example , and our product will soon be available in Singapore and Hong Kong .
“ We hope to launch exciting new products as opportunities arise that not only please our existing customers but also introduce new consumers to the ice cream snacking category ,” Howard concludes . “ Overall , our main aim is simply to continue delivering joy through Little Moons .” ■
www . littlemoons . com
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