Food Chain - Issue 196 - October 2023 | Page 66

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Diverse product portfolio
Phil Nicolle , Sales and Marketing Director , provides an in-depth look into Empire ’ s brands and highlights the company ’ s most recent launches . “ As the leading brand in the gherkin category , our primary objective for Mrs Elswood is to drive growth through modernization . In line with this vision , we have recently launched the Mrs Elswood Crunchy Vegetables range , which offers a modern take on mixed vegetables and greater variety compared to competitor brands . These vegetables are carefully fermented to enhance their flavor profile . In addition , we also have a new range of cornichons , featuring a sharp and tangy sweetness infused with mustard seeds . With the signature Mrs Elswood crunch , these cornichons are designed for charcuterie , cheese boards , and snacking . We also have more exciting new product developments planned for the Mrs Elswood brand in 2024 . “ Amongst our world foods range , we are introducing a new brand called Master Cook , which brings regional Indian cuisine to life . Under this brand , we have developed a range of fully plant-based curry kits and heat-and-eat dals that showcase the diverse flavors of India . Our offerings
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