Food Chain - Issue 197 - December 2023 | Page 105

____________________________________________________________________________________ PARLOUR
Pizza + Pints
. . . from ingredients and beverages to service and atmosphere , we prioritize quality
“ Today , the business continues to grow , and our 2023 sales are up 25 percent compared to last year . It ’ s interesting when I speak with potential franchisees , as they often ask what our anticipated or average unit volumes are , but we ’ re only just getting started with the brand , so although our average is around 2.8 million per location , we don ’ t yet have a prototype to quote . However , our most recent location , while not an exact prototype , is closer to our envisioned model for future stores and is projected to achieve 3.6 million in 2024 .
“ We currently have five company-owned locations and we ’ re looking to open four-tosix more stores next year ,” he adds . “ We ’ ve recently signed our first franchise deal , which is a six store , multi-unit deal and our partners are currently looking for sites to renovate . So , the stores we add to the portfolio in 2024 will be a combination of both company-owned and franchise locations .”
Quality ingredients
As Don alludes to , the ‘ elevated pizza concept ’ is what makes PARLOUR truly unique in a competitive market . “ What ’ s great about pizza is that it knows no boundaries – everyone loves pizza , and we simply want to bring everything a customer expects from a more modern , elevated restaurant to the pizza segment ,” he states . “ So , from ingredients
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