Food Chain - Issue 197 - December 2023 | Page 108

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Doughing it right

For two decades , Treasure Mills has been redefining trust through allergensensitive bakery snacks

Treasure Mills , a Canadian food manufacturer of bakery snacks , was founded in 2003 by entrepreneur , Robert Johnson . “ Robert was a builder ,” begins Kevin Shannon , Vice President of Sales and Strategy . “ His vision and passion helped construct a team of disruptors to change the way customers think of the bakery by offering fresh , packaged baked snacks that are individually wrapped and allergen-sensitive . We ’ ve been trusted by families for over twenty years .”

What started as bread baking , turned into the idea of manufacturing fresh baked snacks that his kids could take to school . Robert
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Kevin has a clear roadmap to continue the business ’ success became the first to make peanut-free snacks , while also focusing on eliminating dairy , which covered 75 percent of kids ’ allergens . “ While the business was allergen-sensitive ,” Kevin highlights , “ the focus was also to ensure all products were nutritionally balanced with the taste and textures that kids loved , and parents trusted . Through the support of his family , in 2009 , School Safe was established as North America ’ s pioneer and leader in fresh , portable bakery snacks for kids ,” he says .
School Safe can be found across Canada and the US . As North American customers demand healthier , school-safe products in the bakery section of their local store ,