__________________________________________________________________________________________________ Treasure
Mills manufacturer in the health and wellness space in sales and transitioned quickly into managing some of our larger US and Canadian accounts . I then joined a natural and specialty food distributor to lead a sales team .
“ Compared to others , I ’ ve done it all in a shorter period of time , but it has allowed me to use those skills to make an impact with the business . I haven ’ t been part of a company that has grown as quickly as Treasure Mills . I think this is owed to the fact that we don ’ t have a lot of competition , which means the sector is ours to pioneer ,” he highlights .
Brand building
With extensive expertise , Kevin has a clear roadmap to continue the business ’ success . “ We have plans to double our production facility in the next two years . Right now , the focus is on automation to control labor and maximize output . Secondly , innovation will continue to be a focus in driving our business forward .
“ We don ’ t spend a lot of money on marketing , which is something that we are planning on totally revitalizing for 2024 to bring awareness to School Safe . We ’ re looking to expand into areas where we ’ re not that well-known . So , a real focus for us is growing our brand to help us increase our household penetration ,” Kevin says .
“ Finally ,” he adds , “ School Safe will continue its short-term goal of increasing its brand awareness and brand penetration throughout North America .” The company is keen to achieve this through partnering with strategic retailers that align with Treasure Mills ’ core values and strategic vision of creating a destination for the School Safe brand within their stores , and , of course , according to Kevin , readers shouldn ’ t rule out the possibility of a few new products throughout the year . ■
www . treasuremills . com
foodchainmagazine . com 111