________________________________________________________________
__________________ BaxterStorey
Recognizing our position as a large company , we understand the significance of celebrating regional food heroes ...
the impression formed during that first touchpoint with hospitality stays with individuals , regardless of their academic or career paths . “ I am currently working on upskilling our workforce . We have transitioned from concept menus to food campaigns that serve as platforms for training and development . One such campaign is Project Knead , which aims to celebrate the art of bread baking . After the pandemic , many people developed a newfound love for baking bread and connecting with local bakeries . Bread became a symbol of comfort and community . Subsequently , our goal with
Project Knead was to have 223 champion bakers in our company by the end of 2023 . We are on track to smash this target with over 400 trained across the UK to date .
“ It was essential for us to incorporate the community aspect into this campaign . Recognizing our position as a large company , we understand the significance of celebrating regional food heroes , such as Wildfarmed , based in London , Marriages in Essex , and Mungoswells in Edinburgh . By celebrating these smaller organizations , we can actively support and collaborate with them , demonstrating our ability to be flexible and agile in fostering partnerships ,” he concludes .
Driven by an unwavering commitment to innovation , creativity , and prioritizing its people and clients , BaxterStorey is poised for ongoing transformative advancements within the hospitality industry . ■
www . baxterstorey . com
foodchainmagazine . com 131