Food Chain - Issue 197 - December 2023 | Page 15

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solutions

Revolutionizing wellness with fortification technology

For many , the pandemic was a catalyst for lifestyle changes . Through months of lockdown , familiar resolutions became commonplace : exercise more , cook from scratch and eat a healthier diet .

A new wellbeing focused consumer emerged , seeking food and beverage products that could provide additional health benefits with claims of improving energy , immunity or sleep .
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