Food Chain - Issue 197 - December 2023 | Page 31

_______________________________________________________________________________________________ Espresso
House

Finding time for f ika

How Espresso House ensures that its offering is much more than a coffee and cake break

In 1996 , Charles and Elisabet Asker opened the door to the very first Espresso House in Lund in Sweden . Offering something completely different to most cafes at the time , Espresso House was a new concept with a cozy and welcoming atmosphere in which to enjoy coffee in a new way . Charles and Elisabet Asker founded the company on two important cornerstones : quality and passion . It became the basis for the culture that still characterizes the company today . In the beginning , they baked everything at home in their own kitchen , using the family ’ s own recipes . Today , Espresso House is part of JAB Holding BV , having grown into a leading brand in premium coffee in the Nordics with 500 shops in Sweden , Norway , Finland , Denmark and Germany .

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