McCain _____________________________________________________________________________________________________________
Chips have the potential to make or break a meal ,” opens Richard Jones , Vice President Commercial Foodservice at McCain Foods GB . “ When you go out to eat , most options on the menu come with chips on the side , and you can almost guarantee that someone in the group will pick up and taste a chip before everyone else ’ s plates arrive . That first taste can make or break that individual ’ s experience , so getting chips right both on-premises and off-premises is crucial .”
From hashbrowns to chips , more commonly known as fries among a US audience , McCain is a renowned household name that needs no introduction . As the UK ’ s largest manufacturer of frozen potato products , many people across the globe have had the pleasure of experiencing a McCain chip in all its crispy yet fluffy , flavorsome glory – and not just at home .
Our portfolio spans a number of occasions and sectors , including , hotels , restaurants , pubs , contract catering and fastfood outlets
However , far less people are familiar with McCain ’ s foodservice offering , even though they ’ ve likely tasted one of its products at many of the UK ’ s renowned food outlets , from premium pubs and hotels to fast-food restaurants . To delve deeper into this side of the business , we ’ re lucky enough to sit down with Richard , who shares his insight into the company ’ s foodservice operations and the challenges of potato farming in a volatile climate .
“ From a retail perspective , McCain has a strong presence in our customers ’ homes , but we ’ re far less known in the out-of-home sector ,” he states . “ We don ’ t market our out-of-home offering to consumers , but to operators and distributors instead , so consumers are often unaware that there are hundreds of venues across the UK
VIDEO HERE
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