McCain _____________________________________________________________________________________________________________
the largest purchaser of British potatoes , we partner with around 250 growers across the UK , many of whom we ’ ve worked with for three generations .
“ We ’ re massively reliant on the potato crop , but navigating the ever-changing agricultural dynamic is actually one of my favorite parts of the role . It ’ s challenging at times , but we ’ ve recently invested £ 170 million into our UK production facilities to ensure we are using the best available technology for potato manufacturing . We ’ ve enhanced our control measures to the point where we know exactly what field the potato was grown in and when it was harvested .”
The McCain difference
Recognizing the importance of everevolving consumer demands and trends in the foodservice arena , McCain has an ongoing innovation plan to ensure its products remain relevant for years to come . “ We ’ re passionate about innovation and we believe there is still so much opportunity within the potato market ,” Richard proposes .
“ We ’ re constantly looking at new types or cuts of potato and exploring various occasions they would suit . There ’ s also more to be done on our SureCrisp process , especially as operators move away from basic fries , towards a more premium offering .
“ Furthermore , we ’ ve teamed up and invested in a business called Strong Roots , a retail brand that we ’ re planning to launch into the foodservice space in 2024 . We ’ re calling this our ‘ veg first ’ proposition , which will provide consumers with an alternative to the ‘ meat mimickers ’ that have risen in popularity over the last few years .
“ From a commercial perspective , the future of McCain is all about our people ,” Richard concludes . “ We strive to create a ‘ winning culture ’ for our employees , suppliers , customers , and partners by embracing authentic family values . The perfect balance of delivering business outcomes while supporting individual development is , for me , the McCain difference .” ■
www . mccainfoodservice . co . uk
VIDEO HERE
48