___________________________________________________________________________________________________________ Jarrolds
“ We ’ ve taken some bold decisions over the last couple of years to differentiate our offering , such as more than doubling the size of our wine bar and deli in 2022 . It was slightly risky – would there be demand for a glass of wine while shopping ? We ’ ve found that there certainly is !”
With a handful of celebrations underway to commemorate Jarrolds ’ 200th year in Norwich , the business has rebranded , adding an ‘ s ’ to its former name , Jarrold . “ The conversation around the brand predates my joining in 2022 ,” Nick informs us . “ Our 200th year in Norwich provided a great opportunity for us to reflect on our history , as well as our aims for the future .
“ Although we were keen to stay true to the origins of the brand and embrace its heritage , we wanted to bring a modern refreshment to the font and logo in preparation for the third century of our retail existence . The addition of the ‘ s ’ encompasses not only the customers that frequent our store , but also the colleagues that deliver excellence , our diverse suppliers , and the wider community .”
As Nick alludes to , Jarrolds is passionate about supporting the local community , including Norwich ’ s plethora of small businesses and local production sites . “ There ’ s a symbiotic relationship between us and our local suppliers , which provides a great opportunity for us to diversify ,” Nick explains . “ Our mission statement is to be the destination of choice for Norfolk , but to be a window of Norfolk to the rest of the country .
“ Norwich ’ s food and beverage scene is a hive of activity for cutting-edge , up-andcoming products , with North Norfolk being the home to a wide range of manufacturing operations . We ’ re not only champions of Norfolk ’ s produce , but also its local retailing and manufacturing offering . We run an initiative called ‘ Store Folk ,’ for example , which provides physical opportunities for businesses to sell in store on a week-to-week rental basis , as well as online through our website .”
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