Roberts Bakery _________________________________________________________________________________________________
“ As part of the investment plan , we will establish three centers of excellence ; one for biscuits as outlined above , one for bread , and another for specialty loaves . We believe this will revitalize the company and ensure it is fit for the future . We ’ ve outlined detailed plans for the next five-to-ten years and will share more information with the public when appropriate .” We ask Bill the secret behind Roberts ’ recent growth . “ Our success is all down to the emphasis we place on quality , which is one of our family values ,” he replies with confidence . “ We consistently prioritize quality , regularly conducting independent benchmark testing with Campden BRI . This allows us to measure the quality of our offering compared to competitors .
“ Of course , we ’ re proud to always rank either top or joint top in terms of appearance , texture , and flavor . By maintaining such certifications and rankings , we can retain our market-leading position and continue delivering high-quality products to our valued customers , as well as attract new customers who are looking for a superior branded bread option .”
Community-based approach
Bill adds : “ When it comes to growing the brand , we consider awareness , loyalty , and repeat rates as key indicators of our success . We recently announced a repositioning strategy , which places the community in which we operate at the core of our brand identity and activities . We are well-positioned to meet consumer demands and keep up with growing trends like the need for local sourcing and reducing food miles . We think a community-based approach is particularly crucial for a regional brand like ours , as it allows us to genuinely understand and connect with our devoted shoppers .” 60