Food Chain - Issue 198 - February 2024 | Page 120

________________________________________________________________________________________________________________________
“ In 2023 , we acquired the award-winning plant-based cheese brand Palace Culture , and we ’ re now investing to support them to become a category leader . Finally , we will be continuing to work on both Squeaky Bean and Unearthed . The Compleat Food Group developed both of these brands in the last decade , and with them we are continuing to delight consumers by expanding our range into new categories .”
CEO Nick Field
Ambitious growth plans
With its finger on the pulse of today ’ s consumer market , The Compleat Food Group prepares for major growth in the coming years . As Nick concludes : “ Our ambition is to become the UK ’ s number one chilled prepared food company , measured by ESG , culture and performance . We ’ ll do this through our commitment to be truly category led and capability driven . This means we will leverage our scale , our complementary brand and retailer brand portfolio , and our extensive product capability utilizing our dual supply platform , to continue delivering exciting solutions that drive sustainable growth within each of our key categories .
“ We will support the company ’ s success by continuing to build leading strategic partnerships with our customers , furthering our commitment to organic investment , and nurturing our brands alongside those of our retailers to deliver inspiring food solutions for our consumers .
“ Acquisitions will also play a key role in helping us achieve our ambition , as part of our continued strategic commitment to broaden our capability and partnership with the trade , as well as grow our category leadership position . We recently acquired SK Foods and Zorba Foods , both category leaders in private label chilled party foods and dips and deli fillings , which is one example of this . We ’ re incredibly excited
120