Food Chain - Issue 198 - February 2024 | Page 142

Sarah Guest , Rowan ’ s Managing Director since late 2022 , sheds light on the company ’ s operations . “ We work with major manufacturers in the food and nonfood sectors – which encompasses virtually everything we use at home to feed our family , clean ourselves and our clothes , and make our houses beautiful . These essential items are often produced in excess , regardless of manufacturing efficiency and improvements in technology - factors such as weather and consumer taste both affect demand . If ignored , this excess stock can have a negative environmental impact . This is where Rowan comes in . As a wholesale distributor , we acquire these unsold items and redistribute them into the discount sector , offering them in pallet volumes to over 300 different customers across the UK and Europe . Our mission is to take excess stock , often a problem for a manufacturer , and find a new home for it , preventing it from ending up in landfill .”
And when Sarah says Rowan is international , she means it . Across Rowan , the team speak more than ten languages and many are based in Europe . The operations team delivered stock to 29 different countries in 2023 and local knowledge is crucial when it comes to making these fast commercial decisions .
Sarah is also proud of another benefit of Rowan ’ s work ; “ Reselling those products within the discount sector means that people can buy what ’ s best for their family at a lower price , even if these products have minor imperfections
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