Food Chain - Issue 198 - February 2024 | Page 39

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Mike ’ s
already operates successful outlets like Taco Bell and Burger King throughout Canada . It ’ s an added bonus that both of our company cultures align so wonderfully as well .
“ The development agreement covers the opening of 300 stores across the country by 2034 , which will be a mixture of Redberry owned-andoperated and supported franchisee locations . We have other international inquiries incoming , but we ’ re currently focused on taking a major step into the international realm with Redberry in Canada .”
Aside from international growth , Jersey Mike ’ s remains committed to the quality of its food and service , as well as giving back to communities . “ We focus on what we do to make sure we ’ re the best at it , providing fast , clean , and efficient service that leaves the customer pleased and wanting to return ,” Michael iterates . “ We ’ re constantly innovating to create
Some of our franchisees have become family businesses , with children or even grandchildren of the owners now involved ...
new ingredient combinations and we ’ re currently working on three new subs .
“ We have also invested around $ 15 million in IT solutions and technology before the pandemic to ensure our ordering systems are accessible and user-friendly . We were one of the first companies to fully integrate with Uber Eats and DoorDash . For example , we recently launched a mobile app to enable customers to order on the go , customize their sub , and receive realtime order updates , as well as access our brand-new rewards program , MyMike ’ s .
“ Our 12-month plan is to open another 300 stores while staying attentive to unit profitability . I try not to look too far ahead and instead remain focused on today ’ s business . But if we consider our growth pre-pandemic , we opened 1200 stores over a four-to-five-year period ; such aggressive growth was part of the plan , and we doubled the size of the business by
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