Food Chain - Issue 198 - February 2024 | Page 51

______________________________________________________________________________________________________ FAT Brands

FAT strong

Serving up FAT Brands ’ 18-brand portfolio across the world By Mark Avery and Raphael Tomlin

In describing the shift in the restaurant franchise space over the last several years one word comes to mind - consolidation . Multi-unit conglomerates are the future of the category as they afford the portfolio brands significant advantages - scale , synergies , and access to greater resources , all of which come with cost savings . FAT Brands founder and Chairman , Andy Wiederhorn , saw this value years ago and launched the global franchising company , FAT Brands Inc . in 2017 . Building off of brands Fatburger , Buffalo ’ s Cafe , and Buffalo ’ s Express , the company quickly grew , adding a flurry of new brands in the last several years : Round Table Pizza , Marble Slab Creamery , Johnny

Rockets , Fazoli ’ s , Twin Peaks , Smokey Bones , Great American Cookies , Hot Dog on a Stick , Hurricane Grill & Wings , Pretzelmaker , Elevation Burger , Native Grill & Wings , Yalla Mediterranean and Ponderosa and Bonanza Steakhouses . Currently , the franchising powerhouse has over 2,300 units worldwide across 40 countries and 48 states .
Supply Chain World had the pleasure of speaking with Mark Avery , Global Head of Partnerships and Supply Chain Strategy and SVP of D . E . I ., and Raphael Tomlin , Chief Supply Chain Officer of QSR Division . Both gentlemen play a unique role in delivering fresh , authentic , and tasty food and drink offerings across FAT Brands ’ diverse portfolio .
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