Food Chain - Issue 198 - February 2024 | Page 55

______________________________________________________________________________________________________ FAT Brands
offerings featuring expanded items from Mars that we have never used before in our cookies . Also , as part of our unlimited mix-in philosophy at our Marble Slab Creamery stores , we provide many Mars products as ice cream topping options .”
Tomlin continued : “ Looking ahead , a key growth objective for FAT Brands is expanding our facility ’ s capacity , which is currently just shy of 50 percent . Last year , we looked internally and saw great value in rolling out cookie offerings , with the batter being sourced from our facility , across our burger portfolio - Fatburger , Johnny Rockets , and Elevation Burger . We plan to extend this initiative to our casual dining concepts and Fazoli ’ s . Additionally , there is opportunity for growth with external partners where they can source product from our facility . We know how to work across multiple departments - operations , marketing , and sales - to allow for an efficient introduction and roll-out of new products . The different layers we navigate with our FAT Brands concepts make us well-suited to supply other restaurant brands .”
Avery concluded : “ Looking ahead it shouldn ’ t be a surprise to anyone that FAT Brands is looking to grow both organically and via acquisition . What we are tasked with is ensuring we manage our continued growth to not lose sight of providing the high-quality products that our customers and franchisees are accustomed to . Similarly , we are in the business of relationships . Our suppliers are like family , and we are FAT strong when we are working together in lockstep to provide innovative product solutions that fuel the cravings of our loyal fans .” ■
Raphael Tomlin
Mark Avery
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