Multi-brand approach
One of Glenshire ’ s recent activities is creating convenient locations that house multiple brands . “ The multi-brand concept provides an interesting opportunity for us to combine our different businesses under one roof ,” Harris explains . “ We stock our Skwishee frozen drinks in Greens stores across Scotland , for instance , and in several Nisa stores throughout the UK .
“ Pizza Hut also provides a unique opportunity for cross-brand sales . We opened a Pizza Hut delivery and collection site alongside our Greens store in Kirkcaldy in September last year , which we predict will boost Greens ’ sales as it will encourage customers to visit the neighboring stores when collecting their pizza . This is just one example of how the multiple synergies across the group can benefit one another , and although we only have one multibrand location at the moment , there is definitely scope to expand .”
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