Food Chain - Issue 198 - February 2024 | Page 86

AN AUTHENT

APPROAC

With a focus on quality , Elite Fine Foods is growing strong from local roots
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Passionate about food , Caterfood Buying Group . This was quality , and exceptional quite a significant change for us , as service , Elite Fine Foods we went from being an independent , ( Elite ) is far from an average privately owned business to being foodservice provider . From its base in part of a much larger group with far Newhaven in East Sussex , England , greater opportunities . the business specializes in providing “ However , the beauty of this food operations across Sussex , Surrey , group is that they ’ re passionate and London with locally sourced about retaining the identities and fresh meats , seafood , vegetables , personalities of the individual and fruit ; everything required for businesses , as well as emphasizing the professional chefs to cook up a storm . importance of local produce in each

“ Like many wholesale businesses , region . The other advantage is that we we started off as a small local just can share best practices and ideas with under 30 years ago and have since the other six businesses in the group . grown into a successful and reputable While we operate from the vibrant area business that has gradually expanded of Newhaven and serve mainly the its radius of geographical coverage ,” counties of Sussex , Surrey , and Kent , begins Tim Lee , Elite ’ s Managing we also have some great customers in Director . “ We hit a huge milestone London . As these tend to be affluent in 2019 , when we were acquired areas , it enables us to diversify our by Bidcorp and integrated into the customer base and product offering .
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