Food Chain - Issue 199 - April 2024 | Page 102

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On-trend

TASTES

Packed with plant-based power , WOWORKS ’ healthy fast-food alternatives leave customers feeling fresh

Established in 2017 , WOWORKS is the proud owner and operator of six leading fast-casual food brands . Founder , Kelly Roddy , started his journey with SaladWorks , the world ’ s first made-to-order salad bar . Pioneering plantbased alternatives before they entered the mainstream , the company went on to acquire five more brands , all of which provide healthy , casual , and convenient food , either for on the go or a laid-back sit-down meal . With rising interest in vegan and vegetarian alternatives , this ambitious business is well on its way to becoming a market leader . Kelly himself says it best on the company ’ s website : “ Our goal is to grow into one of the largest plant-based and good-for-you companies in the restaurant sector — and one of the largest holding companies in the US .”

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