Shroom sensation
Foodies fuel double-digit growth for out-of-home dining
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Shroom sensation
Adaptogenic wellness brand , The Herbtender , launched across 500 Holland & Barrett UK stores on 17th April 2024 , as one of the retail chain ’ s flagship functional mushroom brands . Drawing upon ancient herbal wisdom , The Herbtender ’ s unique formulas strengthen the mind and body ’ s natural resilience to stress providing a zero faff , hugely effective solution to managing and supporting mental health .
Founded by husband-and-wife team , Mark and Laura Neville , The Herbtender ’ s botanical blends are made in the UK and expertly crafted by medical herbalist , Schia Mitchell Sinclair . Used across Chinese and Ayurvedic medicine for centuries , adaptogens have a natural ability to normalize the body , finding equilibrium whatever the cause of imbalance .
The Herbtender 60-capsule , reusable jars are priced at £ 27.50 . Free from fillers , binders , preservatives and artificial additives , every ingredient has a purpose . The four natural remedies include Daily Defence , Focus & Clarity , Doze & Dream and Calm & Collected .
Foodies fuel double-digit growth for out-of-home dining
According to new research from Circana , the leading advisor on consumer complexity , the UK ’ s foodservice market is experiencing a resurgence . Consumer spending in restaurants , pubs , cafés and quick-service eateries returned to double-digit growth , with a rise of more than 10 percent year-on-year . This hunger for out-of-home ( OOH ) dining is not just a flash in the pan , as forecasts indicate a steady rise in consumer spending throughout 2024 .
This surge in dining enthusiasm coincides with a steadily growing population of selfproclaimed foodies , with the number of people who identified as passionate about food experiences increasing to 21 percent .
Seton Leung , Head of UK Foodservice , Circana , said : “ Restaurant-goers are becoming smarter and adapting their spending habits in the eating-out industry . Although consumers are becoming more optimistic in their personal financial situations , the fact remains that the cost of eating out is a lot higher than it has been in the past , and one of the most popular money saving techniques is for consumers to seek out promotions .”
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