Food Chain - Issue 199 - April 2024 | Page 39

_________________________________________________________________________________________________________ BurgerFi
We aspire to enter and win the Chicken Wars ...
With 2024 well underway , Carl explains what consumers can expect from BurgerFi for the remainder of the year . “ We aspire to enter and win the Chicken Wars , enabling us to become a better burger and chicken restaurant chain . To that end , BurgerFi introduced its never-frozen Jumbo Chicken Wings , followed by a Chicken Takeover this summer featuring a new spicy fried chicken
sandwich with Frank ’ s RedHot ®, alongside our inaugural grilled
chicken sandwich and salad . By offering a diverse selection ranging from indulgent burgers and chicken options to plant-based favorites like our very own VegeFi ® Burger , we aim to remove the ‘ veto vote ’ from guests ’ parties when
seeking a premium experience . Alongside these expanded offerings , we ’ ve improved our crispy fries , kids ’ meals , beer and wine selection , and our famous frozen custard shakes ,” he ends .
Through culinary innovation and exceptional guest experiences , Carl is sure to lead BurgerFi towards further growth in the future . ■
www . burgerfi . com

Manufacturing Quality Bags & Wraps since 1959

“ Stewart Sutherland provides critical insight and innovation that improves our operation in an evolving marketplace .”
– Debbie Allison , SVP Supply Chain BURGERFI International , Inc .
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