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butcher shops across South Jersey over the next eight-to-ten years . About eight years in , we noticed that customers were coming in because they loved our product quality and trusted us . This trust was crucial to us as a family business , and we made sure to always be honest and fair . Rastelli also began attracting local restaurants , which significantly boosted our business at a time when the hospitality industry was going strong . Seeing this success , we decided to open our first processing facility , which we ran for several years . In the early 2000s , we built our first production facility , initially spanning 50,000 square feet . Over time , we expanded it to 210,000 square feet , and that facility now serves as our Rastelli Foods Group corporate headquarters . Our food service business continued to grow , particularly through our restaurants in the Northeast region . Concurrently , our international division , spearheaded by my brother Tony , gained momentum and facilitated our partnership with the US military abroad , thus expanding our reach to commercial accounts across the Middle East and the UK ,” he begins .
Brand recognition
Delving deeper into the company ’ s history , Ray reveals how strategic rebranding fueled Rastelli ’ s phenomenal growth . “ Our business is segmented across various channels , which has been instrumental to our success . We have diversified across four channels – retail , food service , export , and e-commerce – which has minimized risk and smoothed out fluctuations in our operations , mitigated risk and ensured steady growth throughout our history . While not without challenges , this approach has enabled us to remain adaptable and maintain a positive outlook . Around 2015 , we renewed our focus on branding and began promoting our products on QVC , a television shopping channel . Today , we are the largest food brand represented
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