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Happy
Joe ’ s Pizza and Ice Cream
design , as well as advancements in social media awareness and engagement . Furthermore , my focus is on growing the brand through domestic and international expansion by welcoming new franchisees alongside existing franchisees who have been with us for 20-to- 40 years ,” he begins .
Tom explains how he came to lead Happy Joe ’ s on its path to success . “ Throughout over 40 years in this industry , I have specialized in revitalizing companies that possess solid foundations but have lost their way . When the founder of Happy Joe ’ s passed away over a decade ago , the family sold the business to leadership from the lowend , value-oriented pizza sector . Unfortunately , this shift began to erode the values that this company stood for . Subsequently , store closures and declining sales indicated to our investors that the new leadership failed to meet our guests ’ expectations . Recognizing the need for change , I was brought in four years ago to rescue the business , and we have experienced tremendous success ever since . Customers love the Happy Joe ’ s brand again , fueling our growth and getting our employees and franchise community excited . The key to this lies in my distinct leadership style . Indeed , I prioritize leading with a servant ’ s heart , placing the well-being of my staff , vendors , shareholders , and , most importantly , our guests above personal gain or profit . This mindset stems from my years in the industry , where I have learned that by genuinely caring for others and setting high standards , profits will organically follow suit ,” he explains .
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