Food Chain - Issue 200 - June 2024 | Page 105

_________________________________________________________________________________________________________ Panicium

LET ’ S GROW TOGETHER

Discover how Panicium Group unlocks new horizons for craft and artisan food companies

Panicium Limited ( Panicium ) is a highly successful group that comprises some of the UK ’ s most renowned traditional food companies . Panicium ’ s main strategic objective is to acquire businesses within the British craft and artisan food sector , thereby building a portfolio of brands characterized by their hand-made , high-quality products , as well as their distinct regional identity . Companies that join Panicium benefit from expanded product reach through enhanced direct and indirect marketing , drawing the attention of retail outlets seeking to offer premium specialist food products . Moreover , these companies enjoy increased purchasing power for common raw materials , logistics , and storage services . Panicium also facilitates optimal asset utilization by sharing specialized equipment and managing peak demand for seasonal products . Peter Fields , Director , reflects on the creation of the group .

“ Before founding the group , my background was in chemical engineering and distribution . I have known and worked with Graham Norfolk , Director , for 12 years across various businesses , but it wasn ’ t until 2018 that we decided to create our own food group . To align with our vision of acquiring craft and artisan food companies , we named it Panicium , a word derived from Latin , encompassing the essence of all things baked . Our dedication to craft and artisan companies stems from our passion for responsibly sourced , quality ingredients and handcrafted , non-massproduced food items . Upon beginning our journey in the baked goods sector , we realized the scarcity of such companies and subsequently decided to broaden our scope to include other food sectors offering artisan quality products . By diversifying our company ’ s portfolio , we provide a more comprehensive range of products with complementary items that cater to various occasions and preferences .
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