_________________________________________________________________________________________________________ Panicium
Back-office support
Elaborating further on the nature of Panicium ’ s operations , Peter explains how the company manages and supports the businesses within its portfolio . “ Growing a business requires careful consideration of various factors . One way to expand a business is by expanding its footprint or exploring different channels to the market . In the food industry , there are three main sectors , or channels : food service , supermarkets , and wholesale . An example of a company exploring different channels could be if Bury Black Pudding ’ s products were also sold to hotels , which could then offer them on their menu . We also need to get the message across that our standard Bury Black Pudding stands out as having a very low fat content compared to other products on the market . Similarly , Binghams Potted Meat is a fantastic product but is currently mainly purchased in a 150-kilometer radius of Sheffield . Our challenges include how to extend geographical market and to raise awareness of the quality of the products . Navigating the different channels is especially important as bringing a new offering to the market is a challenging endeavor . For instance , securing an appointment to pitch a product to large supermarkets can be incredibly difficult without an existing relationship . This is where the synergies of Panicium ’ s companies come into play . We aim to expand sales by accessing different channels to market through leveraging the existing relationships of each business within the group . By utilizing our connections , we can streamline operations and enhance efficiency . Moreover , since our approach is rooted in partnerships , we strive to work alongside our partners to align our efforts and complement their existing strategies . Thus , the core philosophy of Panicium revolves around collaboration , and ultimately , family values .”
Graham continues : “ Another advantage of being part of Panicium is our comprehensive back-office management for each company .
Although necessary , tasks related to regulations , finances , and HR are rarely enjoyable for businesses , hence why we provide these services to each company we acquire . It ’ s important to note that in most cases , we encourage the owners of these organizations to remain on board and continue running the business . Indeed , by offering back-office support , we empower them to concentrate solely on the tasks they truly enjoy , such as interacting with customers and overseeing day-to-day operations .”
... the vegan version is equally exceptional
Prioritizing partnerships
As our interview draws to a close , Peter announces exciting new products that will take center stage for the group over the next year . “ Bury Black Pudding has a brilliant new product , currently exclusively available at Asda : a vegan black pudding . In addition , Binghams has a distinctive new potted salmon product . Our goal is to increase awareness of these products in the marketplace and make them accessible in more supermarkets . The vegan black pudding is a fantastic product that is not only healthy and sustainable , but it also tastes just like traditional black pudding , which is why we aim to actively promote it . Considering that Bury Black Pudding is widely known for its delicious classic black pudding , the challenge lies in convincing people that the vegan version is equally exceptional ,” he ends .
By prioritizing partnerships with companies sharing the same values and vision , Panicium unlocks new opportunities and drives their success . The group ’ s approach is particularly beneficial for those contemplating the future direction of their business . ■
www . panicium . co . uk
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