Food Chain - Issue 200 - June 2024 | Page 140

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“ We ’ ve recently rebranded Myllӓrin to better reflect modern times and showcase our values and passion for customer happiness . The rebranding includes a new look for our logo and our packaging , as well as a redesigned website . The response has been very positive so far , especially among international markets .
“ We ’ re also investing in a new packaging line , which will better serve our retailpacked products ,” he reveals . “ The new line also boasts improved product safety over varying external conditions and longer logistical distances , enabling us to reach customers quickly and safely .”
Sustainability has been a longstanding commitment of Helsinki Mills , and one that is engrained in its decision-making process . “ We take our sustainable development principles
We also operate our own biopower plant in Vaasa , which utilizes waste oat husks to sustainably obtain the energy required for our production processes
into account in everything we do ,” Niklas states . “ Environmental responsibility is in our DNA and an intrinsic , natural part of our operation . We ’ ve practiced sustainability long before it became a necessity , or a consumer demand and we ’ ve minimized our emissions through all actions accessible to us and we ’ ve compensated for other emissions through great external partnerships .
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