Founded with a mission to make fruits and vegetables more accessible , Greenfood Ltd is a leading European player in the healthy food sector . The Swedish company ’ s success can be attributed to its comprehensive range of produce and ready-to-cook products as well as its innovative self-serve Picadeli salad bars . Today , Greenfood holds a market-leading position in Sweden , Finland , France , Denmark , Germany , and Belgium , and is positioning itself in the US market . For decades , it has delivered its freshly cut and crisp salad to fast food giants and even started its own healthy fast-food brand with salad bars featured in grocery stores . Greenfood ’ s overarching goal is to support public health – or folkhälsa – by encouraging people to eat more fruit and vegetables . Indeed , Sweden is the birthplace of Greenfood ’ s success story . It all began in Helsingborg in 1964 , where what was to become Greenfood initially operated as an importer and wholesaler of fruit and vegetables . The choice of this strategic location was driven by the presence of the Port of Helsingborg , which serves as a key hub for the import and handling of produce . From this point on , the company evolved rapidly . Through numerous acquisitions and continuous enhancement of its own operations , the Swedish enterprise established itself as a leading presence in northern Europe ’ s healthy convenience food market . Today , Greenfood employs 1500 talented staff members in both Europe and the US . Over the last couple of years , the business has experienced dramatic growth , fueled by strategic consolidations in Finland and Sweden and continuous efficiency improvements . Additionally , Greenfood ’ s Picadeli concept has played a pivotal role in its market dominance by leveraging innovative technology , thereby promising potential for future growth .